Agency: Grey London
By Joe Thomas, marketingmagazine.co.uk, Monday, 18 January 2010 10:00AM
The NHS Smokefree idents, created by MCBD, feature a spoof celebrity agency which takes bookings for mock-reality shows - such as 'Celebrity Bomb Disposal' and 'Gladiator the Musical' - for celebrity clients who now have the physical stamina to take part since they've quit smoking.
The show on Five follows the day-to-day challenges of 'Birds of a Feather' star Linda Robson, Michelin star chef John Burton Race, ex-'Hollyoaks' actor Paul Danan, TV medium Derek Acorah and model and presenter Chloe Madeley, as they try to quit smoking.
This article was first published on marketingmagazine.co.uk