VIFF 'an open mind is advised' by TBWA\Vancouver
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Paul Danan and celebs front NHS Smokefree idents on Five
By Joe Thomas, marketingmagazine.co.uk, Monday, 18 January 2010 10:00AM
LONDON - The NHS is sponsoring the 'Celebrity Quitters' series on Five, which follows five celebrities as they try various methods to try to quit smoking.
NHS Smokefree: Celebrity Quitters ident
The NHS Smokefree idents, created by MCBD, feature a spoof celebrity agency which takes bookings for mock-reality shows - such as 'Celebrity Bomb Disposal' and 'Gladiator the Musical' - for celebrity clients who now have the physical stamina to take part since they've quit smoking.
The show on Five follows the day-to-day challenges of 'Birds of a Feather' star Linda Robson, Michelin star chef John Burton Race, ex-'Hollyoaks' actor Paul Danan, TV medium Derek Acorah and model and presenter Chloe Madeley, as they try to quit smoking.
This article was first published on marketingmagazine.co.uk
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