Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Lady Geek: Technology can help you keep your identity
managementtoday.co.uk, Thursday, 21 January 2010 10:27AM
Our columnist's very personal account of how technology helped her keep her identity during maternity leave.
A quiet revolution is happening. Not a revolution of dissidents. Not an underground revolution of rebels. But a revolution that is transforming how 51% of the population are living their lives. A technological revolution that is changing the economic and political structure of the country we live in. There are now more women than men on sites such as MySpace and Twitter. The fastest growing segment on Facebook is made up of women between the ages of 35-55, many of whom have children. 78% of all mums are now online and Mumsnet has become a growing political force currently being courted by all 3 political leaders. But more interesting than the statistics is to understand why this revolution is happening... [CLICK HERE TO READ MORE AND COMMENT]
In today's bulletin:
BSkyB loses ITV appeal - but could see £150m gain
Morrisons outstrips rivals at Christmas - but still no CEO
Britain's top bosses see pay rise below national average
Lady Geek: Technology can help you keep your identity
Do it right: Eight ways to strike out on your own
This article was first published on managementtoday.co.uk
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