Agency: Bartle Bogle Hegarty
campaignlive.co.uk, Friday, 15 January 2010 12:00AM
The new ad carries the strapline: "Sexist adverts damage us all." Beta faced criticism from Mumsnet, the online community for parents, after releasing the "career women" ad, which was described as "absurdly over-generalised". Following the backlash, the OAA took the decision to withdraw the ad, and Beta has apologised for any offence that it has caused. Beta is now hoping the OAA will agree to run the new poster on "a significant number" of digital sites across the UK.
This article was first published on campaignlive.co.uk