The Week: Advertising News - Beta updates 'sexist' poster

campaignlive.co.uk, Friday, 15 January 2010 12:00AM

Beta, the Garry Lace and Robert Campbell-run agency behind the controversial "career women make bad mothers" poster for the Outdoor Advertising Association, has created a new execution in the campaign in an effort to help "set the record straight".

The new ad carries the strapline: "Sexist adverts damage us all." Beta faced criticism from Mumsnet, the online community for parents, after releasing the "career women" ad, which was described as "absurdly over-generalised". Following the backlash, the OAA took the decision to withdraw the ad, and Beta has apologised for any offence that it has caused. Beta is now hoping the OAA will agree to run the new poster on "a significant number" of digital sites across the UK.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs