Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Yazoo launches £4.5m 'flying cow' TV spot
By Alex Brownsell, campaignlive.co.uk, Monday, 25 January 2010 09:10AM
LONDON - Milkshake brand Yazoo is launching a TV ad to promote its new healthier recipe credentials.
Yazoo: flying cow TV spot
The £4.5m campaign, by WFCA, shows a farmer and a cow being shot into the air from a cannon. The farmer then attempts to milk the cow mid-air, with viewers shown the endline 'Milk Shaken Up'.
Brand owner FrieslandCampina, which first rolled out the ad in Ireland in March 2009, will debut the campaign in the UK next month.
It will support the activity with outdoor ads, in-store sampling, and an on-pack promotion offering consumers the chance to earn a European flight with the purchase of two bottles.
FrieslandCampina UK marketing director Marielle de Jong said the new TV spot promotes the "fun" side of milkshakes, as well as highlighting the product's healthy-living credentials.
This article was first published on campaignlive.co.uk
Related articles
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Senior Interaction Designer (Tier One Finance) Digital Gurus £40 - £60 per annum, London
- Freelance Designer/Project Manager Blue Skies Marketing Recruitment GBP20 - GBP25 per hour, Milton Keynes
- Resource Manager - LONDON - £40k Digital Gurus £40000 - £41000 per annum, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Polycell gets cheeky in crack-filler campaign
- Initiative scoops Amazon global media business
- Marks & Spencer loses AdWords battle to Interflora
Most commented
-
Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
