Monocle to launch television series on BBC World
By Anne Cassidy, campaignlive.co.uk, Thursday, 11 February 2010 10:30AM
LONDON - Monocle, the upscale magazine, is launching its own TV series on BBC World News.
Tyler Brulé: Monocle founder
The weekly show, which will air in the second quarter of this year, is an extension of the print title and is styled as a global briefing on current affairs, business, culture and design.
It will be presented by Monocle's editor-in-chief, chairman and founder, Tyler Brûlé. Brûlé has previously created and hosted two television series for BBC4, The Desk and Counter Culture.
The series will cover emerging geopolitical hotspots, business personalities, pop culture, the arts, fashion and design. Each half-hour show will also feature two or three main stories filmed especially for the series.
Monocle launched its own weekly podcast in December last year and has opened its own shops selling branded designer goods.
The magazine sells around 150,000 copies on the newsstand in 60 markets around the world.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Brand Manager - 12 month contract Brand Recruitment £40000 per annum + plus benefits, Newmarket
- Senior Category Activation Manager Brand Recruitment £60000 per annum + per annum + car allowance + benefits etc, Bedford
- Senior Account Manager - West London Agency - to £39k Fill Recruitment Ltd to £39k + great benefits, West London
- Social Media Campaign Manager - £35,000 - £40,000 Premier Media Up to £40,000 including benefits (bonus scheme, pension, health care etc), Manchester City Centre
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
- Polycell gets cheeky in crack-filler campaign
Most commented
-
Projecting ROI for SEO is Mission Impossible
And I’m certainly no Tom Cruise. Before I explain this issue it’s important to understand that a website is like the human body. Your health is not only based on your current routines (eating, exercise, etc.) but lifestyle choices you’ve made previously. If you stop smoking today you’ll still have a higher chance of getting heart disease for many years to come.
