Saint@RKCR appointed to launch Emortal.com

By Matt Williams, campaignlive.co.uk, Monday, 15 February 2010 12:05PM

LONDON - Saint@RKCR has been appointed to handle the brand identity and integrated advertising for the launch of Emortal.com, a new online service that allows families to create a multimedia archive of their family life.

Emortal: appoints Saint@RKCR

Emortal.com will roll out in the US later this year, and is expected to launch in the UK soon after.

Saint@RKCR won the business following a pitch against both US and UK-based agencies.

Emortal.com aims to allow users to easily create a rich multimedia chronicle of their family life, which future generations will be able to access on the internet.

The subscription-based service comprises of an interactive web portal, an intuitive desktop application, and a secure offsite data storage facility where all documents will be filed and kept.

Saint@RKCR will create an ad campaign for the launch of the service, based around its "Your Life Saved" proposition.

Colin Culross, the chief executive of Emortal.com, said: "Saint@RKCR really got under the skin of our brand and demonstrated a genuine understanding of the immense value our consumers place on keeping their most precious possessions – their memories – stored safely forever."

This article was first published on campaignlive.co.uk