Bravissimo and Peugeot target Valentine's Day cinema goers

By Maisie McCabe, brandrepublic.com, Wednesday, 17 February 2010 10:30AM

LONDON - Lingerie brand Bravissimo and car manufacturer Peugeot advertised against Warner Bros romantic comedy Valentine's Day as it delivered 761,713 cinema impacts in its first weekend.

Valentine's Day took £3.7m this weekend as cinema goers celebrated the annual love fest of Valentine's Day, according to figures from Digital Cinema Media, with Bravissimo taking the opportunity to launch a cinema campaign, planned and bought by Media Vision and created by DigForFireDMG.

In addition to targeting people celebrating Valentine's Day, Peugeot ran ads, created by Euro RSCG and bought by OMD UK, against all of the top five films.

James Cameron's 3D success Avatar was seen by the second highest number of people this weekend with 676,909 impacts, bringing its total impacts since launch to 15.7million.

Universal's werewolf movie The Wolfman was the third most watched film in its first weekend with 483,234 impacts.

Figures provided by DCM (Impacts are estimates based on box office figures)

UK cinema box office (Feb 13&14)
Film titleWeekend box officeWeekend impactsTotal box officeTotal impacts
Valentine's Day (Warner)  £3,732,393761,713£3,732,393761,713
Avatar (20th Fox)  £3,316,855676,909£77,072,66315,729,115
The Wolfman (Universal)  £2,367,849483,234£2,367,849483,234
The Princess and the Frog (Disney)  £1,504,908376,227£4,197,3951,049,349
Percy Jackson & The ... (20th Fox)  £1,502,663306,666£1,502,663306,666
My Name is Khan (20th Fox)  £936,454191,113£936,454191,113
Invictus (Warner)  £778,146158,805£2,462,568502,565
A Single Man (Icon)  £502,009102,451£502,009102,451
Alvin & The Chipmunks II (20th Fox)  £424,62286,658£21,337,0494,354,500
Astro Boy (E1 Films)  £422,382105,596£1,625,987406,497
Sherlock Holmes (Warner)  £391,91379,982£25,162,9025,135,286
Youth In Revolt (Paramount)  £368,01975,106£1,490,182304,119
Edge of Darkness (Icon)  £301,08661,446£3,302,594673,999
It's Complicated (Universal)  £200,72040,963£8,838,0511,803,684
Precious:A Novel by Sapphire (Icon)  £181,71437,084£1,211,445

247,234

 

This article was first published on brandrepublic.com

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Insight Manager Oxfam GB Up to £38,830,