BT moves its £75m media into Maxus
By Anne Cassidy, campaignlive.co.uk, Wednesday, 17 February 2010 01:00PM
LONDON - British Telecom has moved its £75m media planning and buying business out of Publicis Groupe's Starcom and Zed Media and into WPP-owned Maxus.
Starcom and Zed Media, under the Publicis Groupe media and digital umbrella Vivaki, first won the consolidated business at the start of 2008 after a final shoot out with WPP's Mediaedge:cia.
At the time Starcom retained media buying duties while also adding the media planning brief and Zed Media, part of the ZenithOptimedia Group, retained online buying.
The telecoms giant becomes Maxus' largest client from 1 April 2010, with the account including all media planning and buying, excluding outdoor.
Matthew Dearden, BT’s marketing director, said: "We're delighted to be working with Maxus and Group M for our media strategy, planning and buying.
"This appointment will help us make the most of our media investment to build positive relationships with current and potential customers."
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Client Account Manager Content is King c. £25k per annum dependent on experience, SW1
- Shopper Marketing Manager Ball & Hoolahan £45,000 + CA + benefits, South East
- Senior Brand Manager - Drinks Ball & Hoolahan £48,000 + CA + benefits, South East
- Marketing Manager Ball & Hoolahan £60,000 + CA + benefits, London
- Majority of 15m Twitter users in the UK follow a newspaper
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- International Women's Day: 'You make your own luck' says Cheryl Giovannoni
- Twitter attracts more ads, but rates tumble 67%