Created by Wieden & Kennedy London, the spot breaks tomorrow and stars 'The Thick of It' actor Justin Edwards as a news presenter in a satirical take on the frenetic nature of today's news culture.
Shot from a variety of locations from the houses of parliament to the pigpen at a farm, Edwards delivers a quick succession of pieces to camera each linked by a rhyming or similar word.
The spot aims to demonstrate how the paper can cut through the frenetic clutter of the news world. It is directed by the Bafta award-winning David C Kerr.
Media planning and buying is by PHD.
Observer owner Guardian News & Media has invested in the relaunch of the title as a slimmed down four-section paper after deciding not to close it last year.
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