VCCP wins Gatwick Express integrated account

By Noel Bussey, campaignlive.co.uk, Thursday, 25 February 2010 11:10AM

LONDON - VCCP has picked up the £2m integrated account for Gatwick Express.

Gatwick Express: appoints VCCP

Gatwick Express: appoints VCCP

It beat three other agencies to scoop the business, which will include all the above-the-line and digital duties.

VCCP will now create a campaign designed to promote the service in both the business and leisure travel markets.

The pitch was called in December by Gatwick Express' parent company, the Go-Ahead Group. It included the Southeastern franchise, which is still up for grabs. VCCP is also included in that review.

The agency already works on the Go-Ahead-Group's other franchise, Southern Railway, an account it picked up in August last year.

Gillian Singh, the head of marketing for Southern Railway, said: "Having already worked with VCCP on the recent Southern campaigns that have proven to be very successful, we are looking forward to collaborating with them."

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs