Agency: Bartle Bogle Hegarty
By Noel Bussey, campaignlive.co.uk, Thursday, 25 February 2010 11:10AM
It beat three other agencies to scoop the business, which will include all the above-the-line and digital duties.
VCCP will now create a campaign designed to promote the service in both the business and leisure travel markets.
The pitch was called in December by Gatwick Express' parent company, the Go-Ahead Group. It included the Southeastern franchise, which is still up for grabs. VCCP is also included in that review.
The agency already works on the Go-Ahead-Group's other franchise, Southern Railway, an account it picked up in August last year.
Gillian Singh, the head of marketing for Southern Railway, said: "Having already worked with VCCP on the recent Southern campaigns that have proven to be very successful, we are looking forward to collaborating with them."
This article was first published on campaignlive.co.uk