By Noel Bussey, campaignlive.co.uk, Thursday, 25 February 2010 11:10AM
It beat three other agencies to scoop the business, which will include all the above-the-line and digital duties.
VCCP will now create a campaign designed to promote the service in both the business and leisure travel markets.
The pitch was called in December by Gatwick Express' parent company, the Go-Ahead Group. It included the Southeastern franchise, which is still up for grabs. VCCP is also included in that review.
The agency already works on the Go-Ahead-Group's other franchise, Southern Railway, an account it picked up in August last year.
Gillian Singh, the head of marketing for Southern Railway, said: "Having already worked with VCCP on the recent Southern campaigns that have proven to be very successful, we are looking forward to collaborating with them."
This article was first published on campaignlive.co.uk
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.