By Matt Williams, campaignlive.co.uk, Friday, 26 February 2010 09:30AM
Tan will join Glue at the end of March, and will be predominantly responsible for leading the planning on the agency's Google and RBS/NatWest accounts, which the agency won last year following a series of pitches.
He will report to Martin Bailie, the head of planning at Glue.
During his time at Rapier, Tan oversaw planning across a number of brands, including the agency's £40m LloydsTSB account.
Meanwhile, Glue has also hired Nimi Raja and Kevin Maguire to bolster its planning department.
Raja joins Glue from St. Luke's, and will work on the agency's 3 Mobile and Bacardi Global Brands account.
Maguire moves to the agency from Outside Line, where he headed the agency's social media unit, working on brands including Beck's, Estee Lauder and Lurpack.
Bailie said: "For 10 years we've hired diagonal thinkers to help our clients' businesses grow in the most innovative and creative ways possible. Ben, Nimi and Kevin are very smart, multi-skilled and will add a lot to the agency."
This article was first published on campaignlive.co.uk
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.