Top 50 media agencies 2009
campaignlive.co.uk, Friday, 27 February 2009 12:00AM
When recession strikes, creative agencies would be expected to suffer first as new projects are deferred or abandoned.
Media spend will have a momentum of its own for a short while - relying if necessary on old campaigns - but budget cuts will not be avoided forever.
This delayed response may help to explain why media billings fell by a smaller percentage than creative billings last year. But fall they did, contrary to predictions.
In the circumstances, Aegis' agencies Carat and Vizeum must be feeling very pleased with themselves as aggregate billings climbed by nearly 8 per cent. MPG did even better with a 16.7 per cent increase.
As the economic climate worsens, clients are likely to place more emphasis on short-term, measurable and actionable response campaigns, directing more of their diminished budget towards direct marketing and digital channels.
To add insult to injury, the virtually invisible rate of bank interest that can currently be earned on cash balances will remove a traditional boost to media agencies' profits.
How holding companies are measuring up
Share of media:
|Rank 2008||Rank 2007||Holding company||Billings 2008 (£m)||Billings 2007 (£m)||% change|
This article was first published on campaignlive.co.uk
- CREATIVE SERVICES MANAGER (Brand Guardian, Marketing, Strategy) Creative Recruitment £40000 - £50000 per annum, Surrey
- Head of Design and Interactive Communications Michael Page Digital £50000 - £60000 per annum, London
- Events Coordinator, London, 6 Month FTC Blue Skies Marketing Recruitment £25000 - £28000 per annum, Central London
- Digital Design Director Creative Recruitment £50000 - £55000 per annum, Hertfordshire
- Senior Product Manager - No1 Beauty Jarlett de Grouchy £40000.00 - £45000.00 per annum, Hammersmith and Fulham