Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Staff, campaignlive.co.uk, Monday, 15 March 2010 10:02AM
Iain Tait: former Poke founder joined Wieden & Kennedy
Sawyer has headed the agency, which works for clients including Nike, Disney and Delta Airlines, since 2001.
In a statement, Dave Luhr, Wieden & Kennedy's global chief operating officer, said Sawyer had been a "true pillar" of the agency.
In an earlier stint at W&K, Sawyer opened its first international office in Amsterdam, and was managing director for six years.
W&K recently hired Poke's founding partner Iain Tait to the role of global interactive executive creative director.
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.