Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Sky Sports appoints Brothers and Sisters to 'Living for Sport' project
By Matt Williams, campaignlive.co.uk, Monday, 15 March 2010 01:20PM
LONDON - Sky Sports has appointed Brothers and Sisters to create a digital campaign for its 'Living for Sport' initiative.
Sky Sports: appoints Brothers and Sisters
The agency will now create an online sports game for Sky Sports, which will aim to encourage more people to take part in Living for Sport.
The game will have a retro feel and will take on the form of a competition that challenge users to take part in running, cycling and swimming events.
Sky Sports will make the game available on social networking sites. A humorous viral ad starring Living for Sport ambassadors, including Olympic sprinter Darren Campbell, has been created to raise awareness.
The initiative uses sport to encourage young people across the UK to fulfil their potential by helping to improve their health, develop self-esteem, and increase attainment and achievement levels.
The initiative has been running for six years, and is freely accessible to every secondary school in the UK.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Account Manager - Gaming Brand PFJ £30000.00 - £35000.00 per annum + Excellent benefits, London
- Senior Broadcast Manager PFJ £38000.00 - £45000.00 per annum + Excellent benefits, London
- New Business Director Dynamic New Alliances £0.00 per annum, Berkshire
- Digital Account Director Dot-Gap £38k, Central London
- Search Account Director Dot-Gap £43k, Central London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
Most commented
-
30 Seconds to Mars stratospheric rise on social media
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.
