Fairy campaign backs April toddlers' book promotion

By Daniel Farey-Jones, marketingmagazine.co.uk, Monday, 15 March 2010 01:30PM

LONDON - Procter & Gamble's Fairy Non Bio and Fairy Fabric Softener is to run a campaign to back an April promotion offering consumers the chance to collect pre-school 'Timmy Time' books.

Timmy Time: Fairy runs book promotion

Timmy Time: Fairy runs book promotion

'Timmy Time', a spin-off from Aardman Animations' 'Shaun the Sheep' brand, includes a TV show running on the BBC's CBeebies strand.

The promotion will offer three 'Timmy Time' books to collect, in return for a receipt proving the purchase of a Fairy product, across all major retailers.

The campaign will include TV and press ads, point of sale material and a promotional microsite.

Amy Dawson, marketing manager for Fairy, said: "Fairy understands the importance of everyday moments of togetherness, such as sharing a story."

This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs