Fairy campaign backs April toddlers' book promotion

By Daniel Farey-Jones, marketingmagazine.co.uk, Monday, 15 March 2010 01:30PM

LONDON - Procter & Gamble's Fairy Non Bio and Fairy Fabric Softener is to run a campaign to back an April promotion offering consumers the chance to collect pre-school 'Timmy Time' books.

Timmy Time: Fairy runs book promotion

Timmy Time: Fairy runs book promotion

'Timmy Time', a spin-off from Aardman Animations' 'Shaun the Sheep' brand, includes a TV show running on the BBC's CBeebies strand.

The promotion will offer three 'Timmy Time' books to collect, in return for a receipt proving the purchase of a Fairy product, across all major retailers.

The campaign will include TV and press ads, point of sale material and a promotional microsite.

Amy Dawson, marketing manager for Fairy, said: "Fairy understands the importance of everyday moments of togetherness, such as sharing a story."

This article was first published on marketingmagazine.co.uk

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