Brands clamber on board for St Patrick's Day

By Matt Williams, brandrepublic.com, Wednesday, 17 March 2010 09:32AM

LONDON - Aer Lingus, Jameson and O'Neill's are among the brands marking St Patrick's Day through Irish-themed campaigns.

Guinness: high-profile ad campaign for St Patrick's Day

Guinness: high-profile ad campaign for St Patrick's Day

A number of brands are running press and radio spots, in a bid to raise awareness of their Irish heritage.

Jameson has taken out a full-page ad in the Metro to promote a limited edition bottle that has been launched especially for the day, while O'Neill's is running an ad on the front page of the same newspaper, reminding readers that: "For a St Patrick's Day celebration to remember, O'Neill's is the only place to be".

Aer Lingus, the Irish airline, is running press ads in a number of publications, including the Daily Mail, to help raise awareness of the cheap flights that it offers to Irish destinations.

And Guinness, the brand most synonymous with St Patrick's Day, has also rolled out a high-profile campaign to take advantage of the festivities.

Created by the Omnicom-owned agency Red Urban, the brand has launched an online competition called the 'Guinness Grin', which encourages people to upload pictures of themselves with creamy top lips after taking a mouthful of the drink.

This article was first published on brandrepublic.com

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Account Manager Dynamic New Alliances £18000.00 - £27000.00 per annum, City of London