Absolut Vodka debuts 30-minute Spike Jonze film online
By Kate Nettleton, campaignlive.co.uk, Monday, 22 March 2010 11:40AM
LONDON - Absolut Vodka has launched its Spike Jonze-directed short film 'I'm Here' online, making the film available to a global audience for free.
After its premiere at the Sundance Film Festival in January and screenings at the Berlinale in February as well as a number of select cinema showings, the 30-minute film can now be viewed online at www.imheremovie.com.
The global launch, which marks the latest stage of Absolut's "ordinary is no place to be" strategy, will give 5,000 people a day the opportunity to watch the film.
Thanks to built-in social media functionality within the site, viewers can watch 'I'm Here'
together with Facebook friends.
Visitors to the site are invited into a cinema where they can choose to watch the film alone or with friends, seated in a theatre.
The teaser trailer, information on the director, and cast as well as bonus material is also available on the website.
Produced by MJZ, the film imagines a world inhabited by both humans and robots, focusing on the central character of a lonely robot called Sheldon.
This article was first published on campaignlive.co.uk
- DIGITAL MARKETING MANAGER (Ecommerce, Retail, CRM) Creative Recruitment £40000 - £45000 per annum, London
- WEB CONTENT COORDINATOR-(Retail,Ecommerce,CMS,Web Management) Creative Recruitment £25000 - £30000 per annum, London
- Community Manager, Integrated Agency, London Blue Skies Marketing Recruitment £30000 - £35000 per annum, London
- Creative Artworker Creative Recruitment £25000 - £30000 per annum, London
- Account Manager/Director, full time (would consider 4 days per week) Wonderberry UK Ltd Dependent on experience, Farringdon
- VCCP, MediaCom, Lida and SapientNitro among Campaign's Agencies of 2013
- Ogilvy poaches McDonald's creative director for Unilever role
- More evidence of strong TV spend in second half of 2013
- New year's resolution: learn to code in 2014
- Evian tops YouTube 2013 ad leaderboard
- Volvo van Damme spot nears 60 million YouTube views