Various agencies decide to shun the festival
PR Week UK, Friday, 26 March 2010 12:00AM
Awards criticised by some for being too advertising-centric and too expensive to enter.
GolinHarris and Threepipe are among the agencies that have decided to boycott the Cannes Awards this year.
GolinHarris co-MD Europe Matt Neale said: 'We're not going to Cannes this year. We've decided to enter PRWeek, PRCA and Sabres, but not the Lions. The point of entering awards is for the internal buzz you get if you win. The Cannes awards are expensive and you don't know if you are shortlisted until the night before.'
Threepipe co-founder Jim Hawker added: 'It's crazy prices to enter and attend the awards. How can a small agency justify the cost? The awards also had limited impact compared to UK-focused awards.'
Others expressed concern that the awards took too advertising-centric a view of PR. 'It's like taking an ad man's misplaced view of PR,' complained one agency boss.
However, Weber Shandwick, Edelman, Fleishman-Hillard and Shine Communications are among a number of agencies that have decided to enter the awards this year.
Fleishman-Hillard regional president Kevin Bell said: 'F-H views the Cannes Lions Awards as one of the most prestigious celebrations of creativity in communications. Winning a Cannes Lions signifies that an agency is operating at the top of its craft.'
This article was first published on PR Week UK