JWT London launches provocative domestic violence campaign
By Matt Williams, campaignlive.co.uk, Monday, 29 March 2010 04:25PM
LONDON - The National Centre for Domestic Violence has launched an eye-catching new print ad that aims to help prevent male domestic violence.
The campaign, created by JWT London, focuses on the embarrassment experienced by men who often feel too ashamed to report the abuse they have suffered.
This is shown through a provocative image of an emasculated man who appears to have no genitalia.
The image, which was shot by renowned photographer Nadav Kander, is accompanied by the headline 'We know how it feels to be a victim of male domestic violence', and directs sufferers to the centre's website.
The new campaign has been launched following research showing that approximately four million men are affected by domestic violence each year.
Dr Steve Connor, chief executive of the NCDV, said: "As a man, it can be difficult to admit that you are being abused, and many men may feel ashamed, embarrassed or worried that they may be considered less of a man by speaking out against their abusers.
"If just one man reaches out to us as a result of this campaign, we will have succeeded."
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Digital Media Senior Executive - Mobile - Leading Agency Ultimate Asset £23000 - £28000 per annum + Amazing Benefits, London
- SENIOR DIGITAL PLANNER - INTEGRATED AGENCY Live Recruitment £50000 - £70000 per annum, City of London
- Digital Marketing Manager - Ardington Ltd Ball & Hoolahan £Competitive Salary Package, South East
- Brand Activation Manager Ball & Hoolahan £36,000 + Car/Car Allowance, South East
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition
- Dove launches first cinema campaign with 'real beauty' sequel
- IAB: ad is 'viewable' if half of it is seen for one second
- Powerade launches global World Cup campaign
- We Are Pi wins Wrangler's European creative account