JWT London launches provocative domestic violence campaign
By Matt Williams, campaignlive.co.uk, Monday, 29 March 2010 04:25PM
LONDON - The National Centre for Domestic Violence has launched an eye-catching new print ad that aims to help prevent male domestic violence.
The campaign, created by JWT London, focuses on the embarrassment experienced by men who often feel too ashamed to report the abuse they have suffered.
This is shown through a provocative image of an emasculated man who appears to have no genitalia.
The image, which was shot by renowned photographer Nadav Kander, is accompanied by the headline 'We know how it feels to be a victim of male domestic violence', and directs sufferers to the centre's website.
The new campaign has been launched following research showing that approximately four million men are affected by domestic violence each year.
Dr Steve Connor, chief executive of the NCDV, said: "As a man, it can be difficult to admit that you are being abused, and many men may feel ashamed, embarrassed or worried that they may be considered less of a man by speaking out against their abusers.
"If just one man reaches out to us as a result of this campaign, we will have succeeded."
This article was first published on campaignlive.co.uk
- CREATIVE DIRECTORS Live Recruitment Negotiable, England
- DIGITAL DESIGNER - DIGITAL AGENCY Live Recruitment £23000 - £28000 per annum + BENS, Surrey
- GRAPHIC DESIGNER - AGENCY Live Recruitment £NEG + BENEFITS, Hertfordshire
- DESIGNER - AGENCY Live Recruitment DEPENDING ON EXPERIENCE, North West England
- DESIGNERS - DIGITAL, INTEGRATED AND PRINT Live Recruitment £competitive, West Midlands
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media
- WPP's Martin Sorrell reconsiders strength of newspapers