Marmite election ads make debut appearance
By Daniel Farey-Jones, campaignlive.co.uk, Wednesday, 31 March 2010 02:25PM
LONDON - Marmite has debuted its two 'party election' ads online ahead of their first TV outing on Friday night - watch The Hate Party's Stop the Spread ad here.
DDB's latest campaign for the Unilever spread takes the form of a mock election contested by The Love Party and The Hate Party, which are encouraging people to vote for them on Facebook.
The parties released the 30-second ads detailing their manifestos today (31 March) on YouTube, Marmitenewsnetwork.com, and their own Facebook pages.
The Hate Party leader Steve Heaving uses his time to call for the introduction of designated Marmite eating zones, taking the spread out of the workplace and schools. He goes on to argue for sending all Marmite eaters to Guernsey.
MindShare has planned and bought the media for the campaign across TV, press, radio and online. Print ads first appeared in Stylist today and will be in Shortlist tomorrow.
This article was first published on campaignlive.co.uk
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Ad Ops Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Assistant Brand Manager (ABM) Food / FMCG William Jackson Food Group £competitive, Kingston upon Hull, East Riding of Yorkshire
- Senior Account Manager - Integrated Agency Royds Raphael £35k-£38k+bonus+excellent benefits, London
- Project Manager - Branding & Design FREELANCE / CONTRACT Royds Raphael £150-£180+ neg day rate, London
- KitKat's mocking Apple tweet outperforms Oreo's Superbowl
- Social Media Week: what social media has taught us
- TfL launches selfie campaign to encourage people to get home safely
- Argos releases alien swan song ad
- Branded Content sends messages ads cannot, Diageo boss says
- 13 ways to create a winning print ad