Marmite election ads make debut appearance
By Daniel Farey-Jones, campaignlive.co.uk, Wednesday, 31 March 2010 02:25PM
LONDON - Marmite has debuted its two 'party election' ads online ahead of their first TV outing on Friday night - watch The Hate Party's Stop the Spread ad here.
DDB's latest campaign for the Unilever spread takes the form of a mock election contested by The Love Party and The Hate Party, which are encouraging people to vote for them on Facebook.
The parties released the 30-second ads detailing their manifestos today (31 March) on YouTube, Marmitenewsnetwork.com, and their own Facebook pages.
The Hate Party leader Steve Heaving uses his time to call for the introduction of designated Marmite eating zones, taking the spread out of the workplace and schools. He goes on to argue for sending all Marmite eaters to Guernsey.
MindShare has planned and bought the media for the campaign across TV, press, radio and online. Print ads first appeared in Stylist today and will be in Shortlist tomorrow.
This article was first published on campaignlive.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Marketing Manager (Mobile and Social) Creative Recruitment £40000 - £50000 per annum, London
- Martin Sorrell earns 780 times more than average WPP employee
- 3 top tips on how to save an epic social media fail
- Lake Capital rejects demands of Engine's rebel shareholders
- Head lice-killing mousse launches in the UK with cartoon campaign
- Facebook's 'Buy' button: a leap too far?
- Beiersdorf postpones review after MAA criticisms of procedure