Agencies line up for BT 2012 comms task
By Anne Cassidy, campaignlive.co.uk, Thursday, 01 April 2010 08:00AM
LONDON - BT has called a pitch for the communications planning and creative work for its 2012 Olympics sponsorship.
The telecoms giant has contacted agencies inviting them to pitch for the business through the AAR.
Media agencies have been offered the opportunity to pitch for the sponsorship activation brief in addition to comms planning, with the option of partnering with a sports sponsorship or PR company. Pitches are expected to take place in mid-April.
BT's ad agency of record is Abbott Mead Vickers BBDO and its media planning and buying account is held by the WPP-owned Maxus.
BT is a tier one sponsor of the London Olympics, along with the likes of BP, Lloyds TSB and British Airways.
Tier one sponsors donate around £40m and are expected to get publicity worth up to £80m from their connection with the Games and the use of the 2012 logo on ads with the Olympic rings.
BT shifted its £75m media out of Publicis' VivaKi and into Maxus in February following lengthy negotiations with WPP's Group M. The move came less than two years into a three-year contract that Publicis signed with BT in 2008.
BT's 'BT family' campaign, by AMV, promotes the BT Vision and Broadband products and stars the My Family actor Kris Marshall.
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Digital Account Manager Source £150 - £180 per day, London
- Digital Project Director Twist Recruitment £55000.00 - £650000.00 per annum, Berkshire
- Pimm's launches weather activated OOH campaign
- Managing director Paul Hayes to leave News UK after 15 years
- Tango returns to advertising after two years with off-brand TV ad
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Why D&AD's first Black Pencil for Radio in 32 years is significant
- Procter & Gamble YouTube video banned