Carpenter continues BT link at Maxus
By Ian Darby, campaignlive.co.uk, Thursday, 01 April 2010 11:17AM
LONDON - Maxus, the WPP media agency, has appointed Adrian Carpenter as its trading director.
Carpenter, who will work primarily on the agency's recently captured £75 million BT business, joins Maxus from Starcom MediaVest Group, where he headed TV buying on the same account.
Maxus landed the BT business from Publicis' VivaKi in February after a benchmarking exercise involving several media networks. The WPP agency officially takes on the BT business from this Thursday (1 April) just two years into a three-year contract that was agreed between BT and Publicis in 2008.
Carpenter joins Maxus following a period of leave from Starcom that coincided with the final stages of contract negotiations between BT and competing agencies for the business. He has had a long relationship with BT, having previously been the broadcast director at The Allmond Partnership, the now defunct agency that handled BT's TV buying before Starcom.
This article was first published on campaignlive.co.uk
- POS Marketing Manager Ninesharp Ã‚£180 - Ã‚£200 per day, Watford
- FREELANCE Account Director - BTL / Promotions - European role - to £50k pro rata - 1 YR Contract Fill Recruitment to £50k pro rata, plus bonus and superb benefits., London (Greater)
- Digital Insight Manager, FMCG Jarlett de Grouchy Ã‚£48000 - Ã‚£60000 per annum + car allowance and bonus, Berkshire
- Global Business Intelligence Analyst- FMCG Jarlett de Grouchy Ã‚£33000.00 - Ã‚£38000.00 per annum + car allowance+ bonus, Berkshire
- VISUAL DESIGNER - LONDON - Ã‚£35-45K + SHARES + BENEFITS Salt Ã‚£35000 - Ã‚£45000 per annum + Shares + Benefits, London
- Freeview launches singing toys campaign
- In pictures: Campaign Media Awards 2014
- King backs new Candy Crush game with global ad push
- Campaign Viral Chart: Sainsbury's Christmas ad tops the table
- Sainsbury's calls £60 million media review
- Brands use social media to congratulate F1 champion Lewis Hamilton