By Ian Darby, campaignlive.co.uk, Thursday, 01 April 2010 11:17AM
Carpenter, who will work primarily on the agency's recently captured £75 million BT business, joins Maxus from Starcom MediaVest Group, where he headed TV buying on the same account.
Maxus landed the BT business from Publicis' VivaKi in February after a benchmarking exercise involving several media networks. The WPP agency officially takes on the BT business from this Thursday (1 April) just two years into a three-year contract that was agreed between BT and Publicis in 2008.
Carpenter joins Maxus following a period of leave from Starcom that coincided with the final stages of contract negotiations between BT and competing agencies for the business. He has had a long relationship with BT, having previously been the broadcast director at The Allmond Partnership, the now defunct agency that handled BT's TV buying before Starcom.
This article was first published on campaignlive.co.uk