Mindshare hires Christopher Lockwood as head of Invention
By Anne Cassidy, campaignlive.co.uk, Friday, 16 April 2010 11:53AM
LONDON - Mindshare has appointed former publisher of Wallpaper magazine Christopher Lockwood as head of its content creation arm, Invention.
In his newly created role, Lockwood will be based in London and will report to chief executive Jed Glanvill.
He will lead Mindshare’s Invention department, which focuses on non-traditional activation through branded content, sponsorship, experiential and social media.
Lockwood joins Mindshare from the now defunct Distill Magazine, where he was creative and publishing director. Prior to that he was managing director at Craft Publishing, which produced Distill.
He was also founding director of Artful Consulting and worked as a publisher at Wallpaper magazine and Dazed & Confused.
Jed Glanvill said: "I am delighted Christopher is joining Mindshare. His knowledge of high-quality content creation and media will strengthen and help to grow our Invention team."
Mindhsare’s Invention arm is led globally by Graham Bednash and George Michaelides.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Community Manager | £26-30K, depending on experience. Dynamic New Alliances Up to 30K + Benefits, Central London
- Retention Manager Ball & Hoolahan £40,000 per annum, London (Central), London (Greater)
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review