Venables dares England fans to dream in The Sun's World Cup campaign

By Matt Williams, campaignlive.co.uk, Monday, 19 April 2010 11:00AM

LONDON - The Sun has enlisted the vocal talents of its star football columnist Terry Venables to help promote its coverage of this summer's Fifa World Cup.

Terry Venables: dares to dream in The Sun's Fifa spot

Terry Venables: dares to dream in The Sun's Fifa spot

Venables, the former England manager, belts out a rendition of the Elvis Preseley hit 'If I can Dream' on the Wembley pitch in the 60-second TV spot by WCRS.

EL Tel is accompanied by the 60-piece Royal Philharmonic Orchestra and a full backing choir.

The choir features guest appearances from Tottenham Hotspur manager Harry Redknapp and former Arsenal striker Ian Wright.

Redknap and Wright are both Sun columnists who will be writing columns for The Sun during the build up to the World Cup.

The ad ends with an image of the Three Lions England badge, with a second star appearing above the emblem, which will be awarded to England if the team is victorious in South Africa this summer. 

The strapline states "Maybe, Just Maybe", inspiring fans to dream that this may be the year England wins the tournament for the first time since 1966.

The TV ad will be supported by press, poster, DM and online advertising. Digital work will feature a Facebook hub that includes exclusive content such as behind the scenes footage of the shoot for the TV spot.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Assistant Brand Manager Stopgap £30000 per annum, London