WPP targets client technology budgets with start-up
By Daniel Farey-Jones, campaignlive.co.uk, Monday, 26 April 2010 02:05PM
LONDON - WPP has launched a consultancy start-up in an attempt to bid for a slice of clients' technology department budgets, chief executive Sir Martin Sorrell has revealed.
Speaking to Campaign, Sorrell admitted there was a new operation that had been established but that its set up and precise remit has yet to be announced.
The launch is part of a strategy by WPP to expand into technology services as clients' marketing and technology departments become increasingly interlinked with the rise of digital as a sales channel.
The move could bring WPP into competition with business and technology consultancy groups like IBM, Deloitte and Accenture.
Sorrell said that WPP would continue to consider partnership opportunities with those firms, but "we'll do some stuff on our own as well".
Speaking at an analyst event last week, the chief executive said the group had an opportunity to cater for chief technical officers as well as chief marketing officers. "But like all opportunities, if you don't look at it, it becomes a threat," he added.
Sorrell used the event to showcase WPP's credentials in the fast-moving area of digital marketing services and explained the group was also targeting data and insight as key development areas.
WPP declined to comment further about the new consultancy.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Product Marketing Manager for a leading Manufacturer <£48,000 Ninesharp £42000 - £48000 per annum + Benefits, Uxbridge
- SAM/Experienced AM, London, up to £38,000 Blue Skies Marketing Recruitment £32000 - £38000 per annum, London
- Account Manager, Integrated, London Blue Skies Marketing Recruitment £25000 - £32000 per annum, London
- Web Producer / Dubai based / Tax free Salary MCG Associates Tax free Salary, Dubai
- Group M wins Vodafone's £600m media account
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'
- 'We will always love M&S' says Walker Media in goodbye statement