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05 May 2015

  • 05:00PM
  • Partner Content
Gazing ahead to the media world of 2045

Gazing ahead to the media world of 2045

It's been a wild 30 years, but wait till you see what's around the corner, says Paul Frampton, chief executive of Havas Media.

  • 04:00PM
  • Partner Content
When behaviour meets maths

When behaviour meets maths

As the industry obsesses over stats and clicks, Tom Laranjo from Total Media looks at how behavioural insights can elevate programmatic buying

  • 03:49PM
  • News
Weve reports 50% mobile customer boost following O2 deal

Weve reports 50% mobile customer boost following O2 deal

Weve, the mobile ad network, has gained an extra 10 million customers after O2 bought out its partners in the company, according to David Plumb, the Telefónica digital director.

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  • 01:08PM
  • News
Liberal Democrats launch Operation Manatee

Liberal Democrats launch Operation Manatee

The Liberal Democrats have launched a digital ad blitz that borrows technology from Barack Obama's two successful US presidential election campaigns.

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  • 11:42AM
  • News
Jobs at risk at Weve as O2 buys out Vodafone and EE

Jobs at risk at Weve as O2 buys out Vodafone and EE

O2 has bought out its partners in Weve and is set to integrate the sales operation into its existing media business.

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  • 10:43AM
  • News
Sainsbury's dad dancers help BGT to 11.2m viewers

Sainsbury's dad dancers help BGT to 11.2m viewers

Britain's Got Talent, the hit ITV talent show, has continued to attract large audience shares, pulling in an average of 44 per cent of viewers on Saturday night.

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  • 09:44AM
  • News
Princess Charlotte's birth prompts flurry of royal baby ads

Princess Charlotte's birth prompts flurry of royal baby ads

When it comes to advertising your brand on the back of a real-time event, few opportunities come any bigger than the birth of a royal baby.

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  • 09:35AM
  • News
Minions movie characters star in Sky Fibre campaign

Minions movie characters star in Sky Fibre campaign

Sky has partnered with Universal, the film studio, for a new TV ad campaign to promote Sky Fibre internet service.

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  • 09:23AM
  • News
Brands that were tactical-ad ready

Brands that were tactical-ad ready

Protein World's "are you beach body ready?" poster was the break-out marketing story of last week. Campaign lists the brands that jumped on the bandwagon with tactical ads.

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  • 09:14AM
  • News
Tom Hosking to lead AOL UK sales team

Tom Hosking to lead AOL UK sales team

AOL has appointed Tom Hosking, the UK and EMEA sales director for global agencies at Turn, as the commercial director to lead its UK sales team.

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  • 09:13AM
  • News
Across the Pond takes on David Foggon

Across the Pond takes on David Foggon

David Foggon, a senior creative at Drum PHD, has joined Across the Pond, the content agency, as the lead creative for the shop's Google account.

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  • 12:01AM
  • News
TfL kicks off pitch for London Underground outdoor ad contract

TfL kicks off pitch for London Underground outdoor ad contract

Transport for London has begun the review process for its outdoor advertising contract, one of the biggest of its kind in the world.

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