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17 April 2014

  • 12:46PM
  • News
CEO Gail Gallie departs Fallon

CEO Gail Gallie departs Fallon

Gail Gallie, the chief executive of Fallon London, is leaving the agency after four years at the helm.

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  • 11:39AM
  • News
Three's pony and cats with thumbs top the cute Easter ad chart

Three's pony and cats with thumbs top the cute Easter ad chart

Three films made by the agency Wieden & Kennedy have made it into the top 10 most-viewed "cute" ads list, compiled by video analysts Visible Measures.

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  • 11:00AM
  • News
Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.

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  • 09:10AM
  • News
Ex-M&S marketing chief Steven Sharp is consulting for WPP

Ex-M&S marketing chief Steven Sharp is consulting for WPP

Steven Sharp, the former marketing director of Marks & Spencer, is working as a consultant for WPP, which now holds both the creative and media accounts for the retailer.

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  • 08:00AM
  • League Tables
Media business rankings

Media business rankings

18 April 2014: MEC enters the league at number one after winning BGL Group.

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  • 08:00AM
  • League Tables
Creative business rankings

Creative business rankings

11 April 2014: No changes in this week's table, with WCRS remaining at the top.

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  • 08:00AM
  • Opinion
POG tripping over red tape in advertising arms race

POG tripping over red tape in advertising arms race

As the first quarter of the year came to a close, we were again reminded of the high-stakes (quite literally, with a billion dollars of media spend changing hands in a single week) game being played out at the very top of the advertising and media industry.

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  • 08:00AM
  • News Analysis
Turkey of the week: Dove, Ogilvy & Mather Brasil

Turkey of the week: Dove, Ogilvy & Mather Brasil

Louise Ridley feels Dove's latest spot lacks the usual magic.

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  • 08:00AM
  • News Analysis
Pick of the week: The Pilion Trust, Publicis London

Pick of the week: The Pilion Trust, Publicis London

James Swift is impressed by The Pilion Trust's new campaign.

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  • 08:00AM
  • External article
If you want to earn a crust, join Maxus

If you want to earn a crust, join Maxus

Diary thought that it had heard it all - amateur dramatics, sports days, even stand-up comedy to try to improve morale among the galley slaves.

  • 08:00AM
  • Opinion
Sorrell sparks a rare talk about the benefits of a more diverse workforce

Sorrell sparks a rare talk about the benefits of a more diverse workforce

Something unexpected happened at Newsworks' Shift event last week. And it was not the news that John Lewis spends twice as much on press ads than it does on TV.

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  • 08:00AM
  • News Analysis
Power of newsbrands reinforced at Shift 2014

Power of newsbrands reinforced at Shift 2014

Brands continue to invest in the 'rich spectrum' offered by press, the Newsworks conference confirms. By Arif Durrani.

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  • 08:00AM
  • Feature
President's Picks

President's Picks

The nominations for this year's D&AD Awards demonstrate how agencies from all over the world are now capable of creating so much more than routine ads. Here, Laura Jordan Bambach dissects some of the most intriguing.

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Finding the space between ecstasy and horror

Finding the space between ecstasy and horror

Walter Campbell, a creative director at TBWA\London, co-wrote Under The Skin with Jonathan Glazer (who also directed it). The two had worked together before, including on Guinness 'surfer'. The film is based on a cult novel by Michel Faber and stars Scarlett Johansson as an alien who preys on men in Scotland. Campbell tells Campaign about the movie's creative process.

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  • 08:00AM
  • News Analysis
Training talent the K-pop way

Training talent the K-pop way

Adland has much to learn from the Korean pop music industry when it comes to turning its best people into multi-faceted, rounded talent. By Josette James.

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  • 08:00AM
  • News Analysis
History of Advertising No 97: The Marlboro Man's horse

History of Advertising No 97: The Marlboro Man's horse

Fortune came up with the most graphic comment on the seismic events of 2 April 1993 that rocked the marketing world to its foundations. It was, the magazine declared, "the day the Marlboro Man fell off his horse".

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  • 08:00AM
  • News Analysis
Things we like: Don Draper's final series, IAB cleans up online ads

Things we like: Don Draper's final series, IAB cleans up online ads

Things we like this week include Mad Men, the IAB and the Media Week Awards 2014 co-chairs.

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  • 08:00AM
  • News Analysis
Should we welcome a commercial BBC World Service?

Should we welcome a commercial BBC World Service?

Mark Banham asks if the corporation's international radio network should be allowed to start carrying advertising.

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  • 08:00AM
  • News Analysis
ITV and Twitter unite to usher in social TV era

ITV and Twitter unite to usher in social TV era

Media owners hope to woo brands by bringing ITV footage to Twitter through its Amplify service, David Benady writes.

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  • 08:00AM
  • Opinion
Robots aren't teaming up with art directors - they're too busy writing the news

Robots aren't teaming up with art directors - they're too busy writing the news

On 17 March at 7.53am, the Los Angeles Times ran a story on its website about an earthquake striking near the city: "A shallow magnitude 2.7 earthquake aftershock was reported Monday morning four miles from Westwood, according to the US Geological Survey. The temblor occurred at 7.23am Pacific time at a depth of 4.3 miles."

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  • 08:00AM
  • News Analysis
Tesco puts better online ad-targeting top of mind

Tesco puts better online ad-targeting top of mind

The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady.

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  • 08:00AM
  • Opinion
With all that baggage, Miller should've flown Ryanair

With all that baggage, Miller should've flown Ryanair

Having been hailed for her "understanding" of advertising on her appointment as the Culture Secretary in 2012, Maria Miller's protracted departure from the post last week showed two other less-welcome qualities that critics often associate with the industry.

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  • 08:00AM
  • Opinion
Tech viewpoint on funding start-ups

Tech viewpoint on funding start-ups

Two years ago, my agency, London Advertising, was offered a loan facility of £4 million to buy a social media shop to grow our in-house "digital" capability. Being adverse to debt, my business partner and I thought we should do something a tad more creative.

1 comment

  • 08:00AM
  • Opinion
Global viewpoint from South Africa

Global viewpoint from South Africa

On 8 April, South Africans took to the voting polls to celebrate 20 years since this country's first free and fair elections. A lot has changed in that time. A lot hasn't. But what about the advertising industry?

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  • 07:00AM
  • News
Clients boost spend in traditional channels

Clients boost spend in traditional channels

Increases in client spend on traditional media channels have outstripped that on digital for the first time in three years, according to the latest IPA Bellwether Report.

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  • 07:00AM
  • News
Tata seeks shop for branding brief

Tata seeks shop for branding brief

Tata Group, the Indian conglomerate that owns Jaguar Land Rover, Tetley and Tata Steel, is looking for an agency to handle its first global corporate advertising campaign.

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  • 07:00AM
  • News
Young's Seafood calls creative pitch

Young's Seafood calls creative pitch

Young's Seafood is reviewing its estimated £10 million creative account as the Findus Group-owned fish brand looks to increase its in­vestment in above-the-line advertising.

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  • 06:45AM
  • News
Agencies line up for beer promotion task

Agencies line up for beer promotion task

Global Brewers Initiative, the consortium of alcohol manufacturers seeking to boost beer sales, is looking for an agency to handle its UK advertising account.

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  • 06:45AM
  • News
YouTube reveals user habits to appeal to 'older' marketers

YouTube reveals user habits to appeal to 'older' marketers

Google has released research on UK YouTube users for the first time.

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  • 06:45AM
  • News
Metro launches content agency

Metro launches content agency

Metro, the free newspaper, has formed an in-house creative agency called Story to meet increasing demands around content marketing.

1 comment

  • 06:45AM
  • News
Reckitt kicks off Euro digital pitch

Reckitt kicks off Euro digital pitch

Reckitt Benckiser, the consumer goods giant, is holding a digital pitch covering 19 of its brands across Europe.

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  • 06:30AM
  • News
DLKW Lowe hires two as creative directors

DLKW Lowe hires two as creative directors

DLKW Lowe has hired Amber Casey and Lovisa Silburn as creative directors.

1 comment

  • 06:30AM
  • News
Atomic lands Cancer Research legacy brief

Atomic lands Cancer Research legacy brief

Atomic London has been hired by Cancer Research UK to lead the charity's legacy marketing and direct giving campaigns.

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