Campaign today

Diary - Media stunt raises £313,000 for charity

Havas Media boss Marc Mendoza is clearly a man with a sense of humour, and a touch of masochism.

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Global's Charlie Rees and Kevin Price win first Aerial

Global Radio creative duo, Charlie Rees and Kevin Price, has won the first Aerial award for radio creativity since the Aerials returned as a monthly competition, with an ad for Kent Fire & Rescue.

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Sage by Heston Blumenthal hires MBA

Sage by Heston Blumenthal, a new range of appliances from the celebrity chef, has appointed MBA to handle its UK advertising account.

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Comparethemarket reviews CRM account

Comparethemarket.com is holding a pitch for its CRM business, currently held by Havas EHS, in the second review of its creative roster this year.

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Govt seeks shop for Think! activity

The Department for Transport is looking for an advertising agency to continue its Think! road-safety campaign, ending a decades-long relationship with Leo Burnett, in the first major brief issued to the Government's new creative framework.

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Diageo launches Cîroc vodka pitch

Diageo is looking to expand its roster with a search for an advertising agency to handle its vodka brand Cîroc.

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Cigarette giant looks for ad agency

British American Tobacco is looking for an advertising agency to handle a campaign to support the launch of its Vype electronic cigarette next year.

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Connected Campaign of the Month: Fab.com

The fast-growing, design-led online retailer uses a range of Facebook solutions to acquire customers and boost sales.

Don't outlaw kids' ads, industry tells Miliband

The advertising industry is to urge Labour to drop plans to include a Swedish-style ban on advertising to children in its manifesto at the 2015 General Election.

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Rolls-Royce kicks off global creative pitch

Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held by Partners Andrews Aldridge.

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Now picks up Freesat advertising business

Freesat, the satellite TV service, has appointed Now to handle its ad account.

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M&S's agencies confident of future despite exit of Sharp

Marks & Spencer's agencies were confident this week that no agency review would take place imminently, despite the retirement of the brand's executive director of marketing, Steven Sharp.

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Turkey of the week: Typhoo, Bradley.tv

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Pick of the week: HSBC, JWT London

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Why 'ad agencies' could be on brink of extinction

This week, a CEO confided in me: "It's weird how both 'advertising' and 'PR' have become limited, old-fashioned and dirty words." And to this we could add "direct" and "billings" - all terms that have dominated the pages of this title for decades.

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Media business rankings

24 May 2013: Goodstuff Communications, Mindshare and UM London have all landed new business.

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Pitch update

This week's pitch news.

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Creative business rankings

24 May 2013: Changes in the middle of the table as Bartle Bogle Hegarty, WCRS, The Corner, McCann and Isobel all pick up an account each.

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When it comes to pitches, agencies aren't asking for love - they want honesty

Peter Bogdanovich tells a story, recently cited in The New Yorker, about receiving a phone call from Cary Grant. The actor chastises his protégé for banging on about his relationship with Cybill Shepherd.

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A view from the bottom

Every week, the O2 account team starts with a vow to steer clear of the VCCP biscuit cupboard in favour of the fruit bowl.

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Radio chiefs sanguine about the great London switch-off

Digital may be doing well, but it's not all good news for radio - the capital is witnessing a decline in reach. By Alasdair Reid.

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A view from the top

I meet my colleague Dan Brooke at Horseferry Road at 9am and then cycle to Newhaven as part of our training for a charity ride to Paris next month.

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The agency that became a film studio

Gravity Road fed on the imagination of ordinary consumers in its campaign for Bombay Sapphire, Mark Boyd explains.

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Volkswagen changes gear under McLeod

VW's advertising has evolved as the brand has grown market share, its UK marketing chief tells John Tylee.

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Sousa plots launch of Mother office in Brazil

Mother has promoted the creative director Gustavo Sousa to partner and tasked him with planning the launch of an office in Brazil.

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JWT London hires Barber as head of broadcast

JWT London has hired Laurence Barber from Mother as its head of broadcast, replacing Anthony Falco.

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AMV lands government brief to increase electric car sales

Abbott Mead Vickers BBDO has won a pitch to create a campaign to boost sales of low-emission cars.

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Things we like

Campaign's selection of media news and views of note in the week before 24 March 2013.

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Will The Sun's subscription model succeed?

Are exclusive football clips and other perks enough to convince people to pay £2 a week for Sun+, Alasdair Reid asks.

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A total eclipse of the media rationale?

Britain's Eurovision dreams have been dashed again. No great surprise that Bonnie Tyler's song came 19th out of 26. That won't have caused a total eclipse of the national heart.

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Avery embracing spirit of collaboration at Havas

Arena's new chief executive is ready to work alongside, rather than against, its Havas Media Group stablemate, Maisie McCabe learns.

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Shirking tax and pats on backs can stain any brand

As exercises in cynical media manipulation go, the announcement that Channel 4 had organised a long-term tie-up with Cancer Research UK seemed to be among the most brazen.

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No 65: The Hidden Persuaders

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Inside... Dennis Publishing

Apart from boosting its digital portfolio, Dennis wants to push into new areas via the Enterprise division, Ian Westwood writes.

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Are consultants a threat to agencies?

For agencies already operating in a super-supplied market, the arrival of Accenture's tanks on the advertising lawn doesn't look particularly welcome.

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Some skills will always be needed, no matter how much the world changes

The first agency I worked in, there were no computers. And now there are planning directors who don't remember a working life without iPhones.

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Luke Williamson, co-founder, Fabula

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Great ideas don't require bravery

Ad agencies are holding themselves back by pandering to their clients' misguided fear of rocking the boat, when the biggest risk is their work not being noticed at all, Chris Hirst writes.

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On the Campaign couch

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