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31 July 2014

  • 09:10AM
  • Partner Content
The identity crisis in social

The identity crisis in social

Social ideas must be at the heart of marketing strategies - and this means more than using social media.

  • 09:05AM
  • Partner Content
The elusive social ROI

The elusive social ROI

Social marketing is maturing as we learn how to implement it effectively. But the discipline still has much growing up to do in measurement terms before it is taken seriously when it comes to allocating the budget.

  • 08:48AM
  • News
Rajar Q2 2014: Capital returns to London commercial radio top spot

Rajar Q2 2014: Capital returns to London commercial radio top spot

Double-digit growth in 95.8 Capital FM's reach since the last quarter has helped the station claw back the lead from Magic 105.4 in London's radio listening.

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  • 08:00AM
  • News
Engine sells to drive growth

Engine sells to drive growth

Engine is being sold to the private-equity company Lake Capital in a paper-for-paper deal that values the company at just under £100 million and will see management and staff take shareholdings in a new combined group.

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  • 08:00AM
  • News
Red Bull seeks shop for charity campaign

Red Bull seeks shop for charity campaign

Red Bull is on the hunt for an agency to create a social media campaign for its charity Wings for Life.

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  • 08:00AM
  • News
ITV buoyant after surge in profits

ITV buoyant after surge in profits

ITV has said that it expects to outperform the market across the year as a whole, despite its total share of viewing declining by 5 per cent in the first half of the year.

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  • 08:00AM
  • News
Publicis London wins Ferrero Rocher brief

Publicis London wins Ferrero Rocher brief

Ferrero has appointed Publicis London to handle the global advertising for its Ferrero Rocher chocolates after a competitive pitch.

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  • 08:00AM
  • News
Western Union hunts for single creative agency

Western Union hunts for single creative agency

Western Union, the money transfer business, is looking for a single creative agency to handle its global advertising.

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  • 08:00AM
  • News
Guinness hands global digital task to BBDO and Iris London

Guinness hands global digital task to BBDO and Iris London

Guinness has consolidated its global digital business into BBDO and Iris London.

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  • 08:00AM
  • News
Portas captures Goldsmiths brief

Portas captures Goldsmiths brief

Goldsmiths, the jewellery retailer, has appointed Mary Portas' agency with a brief to make it a distinctive and aspirational high-street brand.

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  • 08:00AM
  • News
Hyundai kicks off CRM and digital contest

Hyundai kicks off CRM and digital contest

Hyundai is on the hunt for an agency to handle its customer experience activity.

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  • 08:00AM
  • News
DLKW Lowe beats three to win government bank shares brief

DLKW Lowe beats three to win government bank shares brief

DLKW Lowe has won a competitive pitch to create campaigns informing the public of any plans the Government has to sell its bank shares.

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  • 08:00AM
  • News
The Red Brick Road picks up Just Eat business

The Red Brick Road picks up Just Eat business

Just Eat, the online takeaway service, has appointed The Red Brick Road as its lead creative agency.

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  • 08:00AM
  • News
Adam & Eve/DDB embarks on creative recruitment spree

Adam & Eve/DDB embarks on creative recruitment spree

Adam & Eve/DDB has bolstered its creative firepower with a burst of hires.

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  • 08:00AM
  • External article
  • 08:00AM
  • External article
  • 08:00AM
  • External article
Diary: Saatchis' welcoming committee of one

Diary: Saatchis' welcoming committee of one

So what does the arrival of an advertising agency in a hitherto creatively barren piece of real estate mean for the local economy?

  • 08:00AM
  • Opinion
You're not normal, nor is the person you sit next to - and as for your boss...

You're not normal, nor is the person you sit next to - and as for your boss...

You're not normal. It's something that is all too easy to forget - I do it myself on a regular basis. In a step-change from drinking and dining with media's finest, I was out with the "dads from school" last week.

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  • 08:00AM
  • News Analysis
Quality content moves top of brands' agendas

Quality content moves top of brands' agendas

Last week, the IAB hosted its first-ever content marketing conference. Clare O'Brien reports on the event's highlights.

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  • 08:00AM
  • News Analysis
Is 'real time' a game-changer for brands?

Is 'real time' a game-changer for brands?

Should advertisers dive head first into opportunities around tailored, real-time communications, Arif Durrani asks.

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  • 08:00AM
  • News Analysis
Will pitches mean better work for BBC?

Will pitches mean better work for BBC?

It was news that had production houses jumping for joy. Last week, the BBC announced plans to change how it commissions commercial production work, and will end its exclusive deal with Red Bee Media in 2015. Clip-based trails will be produced in-house, while other services will be put out to tender.

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  • 08:00AM
  • News Analysis
Advice for tomorrow's leaders

Advice for tomorrow's leaders

Campaign asked some of today's agency chiefs to pinpoint the skills and characteristics that will be required of tomorrow's adland leaders and to discuss the challenges they are likely to face as the industry evolves.

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On the creative floor: Neogama/BBH São Paulo

On the creative floor: Neogama/BBH São Paulo

Alexandre Gama wanted Neogama/BBH's offices to tell the agency's story, which meant starting from scratch and calling on Brazil's top architects and graphic designers.

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  • 08:00AM
  • Opinion
Yes, there are fewer cocks in Cameron's Cabinet, but it's not exactly a hen party

Yes, there are fewer cocks in Cameron's Cabinet, but it's not exactly a hen party

The comedian Andy Hamilton summed up how most of us feel about the injection of women into the new Cabinet when he said: "It's nice that Cameron has discovered women so near election time."

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  • 08:00AM
  • News Analysis
Yahoo keeps agencies guessing about Europe

Yahoo keeps agencies guessing about Europe

The company might have spent the past couple of years in an acquisition frenzy, but what's the strategy? By David Benady.

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  • 08:00AM
  • News Analysis
Lund's McCann challenge

Lund's McCann challenge

Will Mark Lund be able to turn around the fortunes of McCann Worldgroup UK when he takes the hot seat as chief executive in October? John Tylee assesses the scale of the diplomatic test that lies ahead.

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  • 08:00AM
  • Opinion
Tech viewpoint on multichannel content

Tech viewpoint on multichannel content

Video content is the undisputed jewel in the digital advertising crown. As an online engagement tool, it is in exponential growth, no doubt fuelling, at least in part, yet another revision upwards of online spend in the latest IPA Bellwether Report.

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  • 08:00AM
  • Opinion
Global viewpoint from Hong Kong

Global viewpoint from Hong Kong

In the 17 years since the handover, Hong Kong has defied almost every prediction of its demise. It is a hub city in a region wrongly relegated to secondary status when it comes to creativity. But Asia is now exacting revenge through innovation in social media.

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  • 08:00AM
  • Opinion
A time for reflective silence. From advertisers too

A time for reflective silence. From advertisers too

Two powerful and thoughtful pieces of commemorative advertising have already been produced ahead of Monday's centenary of Britain's entry into World War I. Johnny Fearless' sublime and moving piece of animation for the Imperial War Museum is a thoughtful response to a brief that didn't seek to celebrate war, while Karmarama has produced a simple promotion for the BBC that is rightly poignant in its understatement.

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  • 08:00AM
  • League Tables
Media business rankings

Media business rankings

1 August: The7stars breaks into the top five after winning 2 Sisters Food Group.

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  • 08:00AM
  • League Tables
Creative business rankings

Creative business rankings

1 August 2014: McCann shoots to the top of the table after landing the Microsoft business.

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