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27 May 2015

  • 11:48AM
  • News
Johnson & Johnson reviews global media

Johnson & Johnson reviews global media

Johnson & Johnson has called a global review of its media planning and buying business, putting GroupM's Primus on alert in the UK.

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  • 09:55AM
  • News
Q&A: Mullen Lowe Group's chief Alex Leikikh on why this time will be different

Q&A: Mullen Lowe Group's chief Alex Leikikh on why this time will be different

Douglas Quenqua, Campaign US's editor-in-chief, catches up with Alex Leikikh, the new chief executive of the Mullen Lowe Group, on why Lowe has finally found its American sweetheart.

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  • 09:37AM
  • News
From window to shop: YouTube woos brands with ecommerce plans

From window to shop: YouTube woos brands with ecommerce plans

YouTube, with its ever-expanding array of content, massive appeal and universally-accessible platform, is almost certainly a step closer to being the television of the future than whatever most of us are watching on our TV sets.

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  • 09:21AM
  • News
Procter & Gamble YouTube video banned

Procter & Gamble YouTube video banned

The ad watchdog has banned a Procter & Gamble YouTube video that featured a model vlogger, for not being easily identifiable as marketing communication.

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  • 09:18AM
  • News
TfL pledges to 'up its game' on digital ad revenue

TfL pledges to 'up its game' on digital ad revenue

Transport for London is increasing the ad space available on its website as part of plans to grow revenue from its commercial estate.

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  • 08:30AM
  • Partner Content
Unlocking the mysteries of our audience

Unlocking the mysteries of our audience

Through mobile, brands will finally get to know their customers, says Millennial Media's Zac Pinkham.

  • 12:00AM
  • News
Literary insights - 9: Three Tang Dynasty Poets

Literary insights - 9: Three Tang Dynasty Poets

Day nine, book nine. Wang Wei's poetry reminds marketers that the basic human psyche has not changed all that much since eighth-century China.

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