Media Week Awards entries used to be awash with companies claiming "media firsts". They ranged from the sublime to the ridiculous - from takeovers of Coronation Street to aromatic front covers and microsites for apps. Being first and owning the idea featured highly.
Campaign and MediaCo Outdoor challenged two digital leaders to take Manchester's CityLive screens to the max. This is what Team Sandoz and Team Hanås came up with for charities they love.
Wieden & Kennedy London has landed the UK creative account for the mints brand Trebor.
The lines of this week's Publicis Groupe press statement announcing some structural fiddling are too close together to read much between them.
The Economist has appointed Proximity London to handle its integrated account.
ITV's new free-to-air lifestyle and entertainment channel, ITVBe, launches next month with Diet Coke as its main sponsor.
Well, well - what do we have here?
There are waves of change all around us. The onslaught of new channels, techniques and platforms is overwhelming, and the need for greater technology engagement is no longer an option. It has certainly helped improve marketing returns during a recession, but it has come at a cost.
The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.
In case you've been living on the moon for the past six months or so, today marks the day when 5.3 million Scots will decide the fortune of the 300-year-old union - something that millions more of the Scottish diaspora have been denied.
We've been working with technology inside the advertising arena for donkey's years, leading to some amazing work. We're fascinated by anything that's new and shiny, and we're constantly looking out for that next new "thing" to jump on and use on an idea.