Agency: Anomaly, New York
Mindshare has hired Barry Lee, the managing director at the ZenithOptimedia performance marketing agency Performics, to lead the Mindshare Worldwide Central Team Integrated Digital Hub.
Chime Communications, the owner of VCCP, reported profit before tax of £9.6 million in the first half of 2014, more than 15 times what it made a year earlier, after the World Cup and other tournaments boosted its sports arm.
As clients become more entrepreneurially focused how can agencies re-gear to help? Tim Bourne, the chief executive of Exposure and chair of entrepreneurship for the Marketing Agencies Association, offers a five-point plan.
Mark Holden, head of futures at Arena explores Facebook's introduction of its Premium Video Ad format with Comparethemarket.com.
BreatheSport, a social network where fans can interact with sporting celebrities, launches in beta today.