Green leaves Naked for Beta

 

Campbell Lace Beta, the start-up launched by Robert Campbell and Garry Lace in May, has appointed Malcolm Green as a partner and has rebranded simply as Beta, dropping the founders' names from the masthead.

Top 10 surreal ads

Top 10 surreal ads

Campaign's pick of the most surreal TV ads

Best of Droga5

Best of Droga5

View some of the agency's best work, following accolades at the D&AD Awards

Digital Britain

Digital Britain

What's in the report?

Tony Davidson and Kim Papworth

Tony Davidson and Kim Papworth

The best work from the W&K creative team

Creative poses

Creative poses

Top London creatives strike a pose for D&AD New Blood

Top 10 Mother Orange Gold Spots

Top 10 Mother Orange Gold Spots

Campaign's pick of Mother's Orange Gold Spots

Green…joins Beta at start of 2010
Green…joins Beta at start of 2010

Green, the former executive creative director and founding partner of Delaney Lund Knox Warren, will join the agency at the beginning of 2010, and will work closely with Campbell and Lace on developing the agency's creative product.

He arrives from Naked, the communications planning agency he joined in November last year to help it move into the creative market and build stronger relationships with talent in film, design and other related areas.

During his time at Naked, he helped the agency secure a place on a number of creative pitchlists, including the ongoing Sony Europe review and Vestas, which eventually went to Publicis agencies.

Green left DLKW in April 2008, after the agency reached the end of its earnout following its 2005 sale to Creston.

Campbell said: "Malcolm's wide-ranging experience lends itself to the kind of company that we're trying to build. We're thrilled he's joining us."

Green's hiring follows the news that Mark Wood, the founder and chief executive of the insurance company Paternoster, is also joining the agency as its new chairman.

X

You must log in to use Clip & Save

 
 

All Comments

Beater Beta - 12 November 2009

I'm confused - which one out of Garry, Robert and Malcolm is the Master Beta?

 

Beater Beta - 13 November 2009

Of course - they all are.

 
Nicola Lucas

Nicola Lucas - 13 November 2009

haha

 

Your Comment

 
 

Only registered users may comment. Sign in now or register for free.

 
 

Email Bulletins

Campaign Daily Fix : Preview

Public View

Public View

What does the public think of the latest ads?

Promotion - Integration Essays

Promotion - Integration Essays

Watch videos of Integration Essays 2009 contributors

Campaign Awards Fight

Campaign Awards Fight

Pit two industry creatives against each other

 

In Print

Cover Latest issue: 30 July 2010Subscribe
 

Poll

Is creativity flourishing?