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04 March 2015

  • 09:04AM
  • News
Vax in seven-figure C4 sponsorship deal

Vax in seven-figure C4 sponsorship deal

Vax, the floor care brand, has signed a seven-figure sponsorship deal with Channel 4, for which it has created idents starring Miranda Hart.

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  • 09:00AM
  • News
AOP study confirms native ads have the power to connect

AOP study confirms native ads have the power to connect

Nearly two-thirds (59%) of consumers find native advertising interesting and informative, and a third are more likely to trust it than traditional advertising, according to a new report.

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  • 08:29AM
  • News
ITV pre-tax profit climbs 40% to £605m in 2014

ITV pre-tax profit climbs 40% to £605m in 2014

ITV has reported a pre-tax profit of £605 million, up 39.1 per cent year on year, after revenue increased by 8 per cent.

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