Cannes 2012: Brooklyn Brothers wins Gold Lion in PR category
By Anne Cassidy, campaignlive.co.uk, Monday, 18 June 2012 08:30PM
Brooklyn Brothers and Ogilvy & Mather were the only winning UK agencies at the PR Awards, which saw Puerto Rico win its first ever Grand Prix.
The Brooklyn Brothers' Iceland campaign
The top prize in the PR category, which is in its fourth year at Cannes, went to JWT San Juan for its Banco Popular de Puerto Rico work "the most popular song".
Brooklyn Brothers won a Gold Lion for the Promote Iceland campaign "inspired by Iceland" in which the agency sought to re-brand the country following the ash cloud prompted by volcanic activity there last year.
Ogilvy & Mather received a Silver Lion for the Dove "Dove ad makeover" work.
Banco Popular de Puerto Rico’s Grand Prix winning campaign saw a well-known song there, which celebrates not having a job, re-written by the agency and the band behind it, to espouse the merits of gainful employment. The song went on to become the most popular in the country.
Gail Heimann, the PR Lions jury president, described the Grand Prix winner as "singularly spectacular".
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Senior Insight Analyst Premier Consultants c. £45,000 plus benefits, Central London
- Senior Data Planner Premier Consultants c. £70,000 plus benefits, Central London/West London
- Client Insight Managers Premier Consultants c.£35-£42k plus car & bonus, South East Region/ Midlands/ Yorkshire
- Account Manager Purple Consultancy £27000 - £35000 per annum, London
- Senior Digital Project Manager Purple Consultancy £45000 - £50000 per annum, London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- ITV and Channel 4 insist they will beat declining ad market
Most commented
-
Pinterest takes big step towards working with major brands
Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers.It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.
