Razorfish lands global DHL digital business
By Anne Cassidy, campaignlive.co.uk, Thursday, 11 October 2012 10:20AM
DHL, the logistics company, has hired Razorfish as its global lead digital agency.
Razorfish beat agencies including BBDO Proximity and Interone to the business.
Razorfish will now develop a comprehensive digital strategy and create work to boost awareness and the image of the logistics company.
DHL has increased its marketing activity recently and launched a global brand ad campaign in May, called "speed of yellow", featuring the Manchester United manager Sir Alex Ferguson and players including Wayne Rooney and Ryan Giggs.
The ad, by the company's global lead advertising agency, 180 Amsterdam, built on its partnerships with Manchester United and Formula One racing.
Wolfgang Giehl, the senior vice-president of corporate brand marketing at Deutsche Post DHL, said: "Media landscapes are undergoing radical change and the increasing use of digital channels offers an enormous potential for the DHL brand.
"The crucial factor is to integrate the fast-growing digital world with traditional communications media, and Razorfish is an international leader in this area."
This article was first published on campaignlive.co.uk
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Digital Project Manager Purple Consultancy £35000 - £45000 per annum, London
- Account Manager Purple Consultancy £25000 - £32000 per annum, London
- Client Manager Purple Consultancy £30000 - £35000 per annum, London
- Account Manager Purple Consultancy £25000 - £30000 per annum, London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.