Peachy seeks ad and media shops
The high-interest short-term "payday" lender Peachy.co.uk is looking for agencies to handle its advertising and media accounts.
The company, which offers up to £500 instant cash loans with a representative 1,918 per cent APR and is a rival to brands such as Wonga.com and QuickQuid, has contacted agencies directly.
Peachy, which is owned by Cash on Go, has not previously had retained agencies.
Earlier this year, Peachy ran an experiential campaign in London and Manchester featuring staff in peach-coloured dresses handing out peaches to passers-by. They also distributed leaflets entitling customers to £5 off their loan.
Peachy claims to be unique in offering multiple repayment options to their customers, who can decide when and how they pay the loan back.
Short-term loan companies have come under fire recently from MPs and campaigners.
This week, Newcastle United signed a four-year sponsorship deal with Wonga.Follow @SaraKimberley
This article was first published on campaignlive.co.uk
- Content Operations Manager (12 month contract) Propel £40000 - £45000 per annum + benefits, City of London
- Community Manager - £25-30K - Automotive - Surrey Digital Gurus £25000 - £30000 per annum + plus benefits, London
- Head of Digital Somethin' else To be negotiated based on experience, East London
- Senior Innovation Consultant Trace c. £45,000 - £55,000 per annum, c. £45,000 - £55,000 per annum
- Qualitative Research Manager Morph Talent £30,000 - £40,000 Depending experience , NW1
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.