McCann Manchester wins rugby league task
By Anne Cassidy, campaignlive.co.uk, Thursday, 11 October 2012 10:55AM
The organising body for the Rugby League World Cup 2013 has appointed McCann Manchester to promote the tournament, following a pitch process.
McCann will create a campaign to help RLWC 2013 sell 500,000 tickets for the event, which kicks off in Cardiff on 26 October next year and is held in venues across England, Wales, France and Ireland.
The appointment does not affect VCCP's relationship with the Rugby Football League, which hired the agency in August to help attract more fans to the sport.
The RLWC 2013 marketing manager, Mark Foster, said: "McCann laid out an insightful strategy, coupled with great ideas, all underpinned by a tremendous track record working in sports marketing."
McCann's sports marketing director, Kevin McKay, said: "We are delighted to have secured this prestigious brief, which highlights our expertise in promoting large-scale international sporting events."
VCCP created an overarching brand campaign for the Rugby Football League, released online last month and called "the rugby league of the extraordinary", to coincide with the start of the Super League season.
This article was first published on campaignlive.co.uk
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER - Brand Strategy & Design Royds Raphael £35K-£45K+neg depending on experience., London (Central), London (Greater)
- Senior Account Manager Royds Raphael £38k-£40k+generous benefits & bonus, London (Central), London (Greater)
- Nissan creates tactical ad 7 mins after royal baby no. 2 announcement
- Advertising tech companies make up fifth of Britain's fastest-growing businesses
- The rear of the Apple Watch is more interesting than the face
- TV body Barb to track viewing via tablets
- Reebok Classics brand film champions 'Madchester' revival
- Channel 4 to drop 4oD for digital service All 4