campaignlive.co.uk, Monday, 05 November 2012 08:00AM
While taking part in pitch rehearsal being filmed just before the big event, Dorris decided to boost his vitamin C levels with a fresh Pret a Manger Orange Juice.
Despite a warning from his colleague, one rigorous hand shake too many saw the contents of the drink completely soak colleague and insight manager, Doug Whelpdale, his jumper and very expensive watch.
Whelpdale was assured the episode wasn't a stunt and was really an accident.
Unfortunately, the pitch wasn’t for an orange juice brand because otherwise we're sure Whelpdale’s insight would have been very appealing.
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This article was first published on campaignlive.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.