First look: EE ad with Kevin Bacon

By Sara Kimberley, campaignlive.co.uk, Friday, 02 November 2012 04:28PM

EE, the brand previously known as Everything Everywhere, has unveiled its first multi-million pound TV ad campaign by Saatchi & Saatchi starring Hollywood A-lister, Kevin Bacon.

The first 115-second ad, which launches tomorrow during The X Factor on ITV, will promote the UK’s first superfast 4G mobile and Fibre Broadband service.

Inspired by the six degrees of Kevin Bacon concept, the ad sees Kevin Bacon show how he’s linked to people from all over the world - from Tom Hanks to Ken Barlow from Coronation Street – and informs viewers how they can become just like him by joining a connected network.

The TV ad will be followed by four other TV spots, also featuring Bacon, which will air across the rest of the year and into 2013. The campaign will also run across press, digital and outdoor media.

A 65-second cut-down of the launch film will air on cinema screens nationwide for four weeks, before being replaced with a new 65-second spot promoting EE Film Club, featuring five of Bacon’s best-known movie characters debating which film to see at the cinema.

Rob Potts and Andy Jex were the executive creative directors on the ad. Potts was also the copywriter and Jex was the art director. The ad was directed by Ringan Ledwidge. Rattling Stick was the production company behind the spot.

The fully integrated campaign includes social and digital elements created by Poke. Publicis Chemistry handled the direct mail, retail and parts of the digital communications. MEC handled the media planning and buying.

This article was first published on campaignlive.co.uk

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Senior Planner/buyer- TOP media agency Ultimate Asset £28000 - £35000 per annum, London