VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By Staff, campaignlive.co.uk, Thursday, 08 November 2012 08:48AM
Tablet Media Summit: speakers will outline the device's potential for the media indsutry
Presenters and panellists who will look at how tablet media is affecting marketing, media and advertising, include:
In addition, the Telegraph Media Group will be showcasing the latest in tablet advertising and other technological developments.
Torin Douglas, the BBC News media correspondent, will chair the summit, which runs from 8.30am to 11am at the Victoria & Albert Museum's Hochhauser Auditorium in West London.
Warner said: "Tablet media presents an exciting opportunity for brands. Consumers are clearly engaged with the platform – and we need to be where consumers are. But the way people interact with tablets also offers exciting new single- and dual-screen opportunities to put brands in a different context."
To register for free, go to www.newsworkssummit.com
This article was first published on campaignlive.co.uk
Interesting research here from the research from the Pew Research Center points to how Twitter isn’t perceived by some teens as a social network in the same way as Facebook or LinkedIn.