Government clamps down on claims ads

By Parliamentary correspondent, campaignlive.co.uk, Thursday, 15 November 2012 08:00AM

The Government is to tighten the rules for ads by claims management companies after growing criticism of aggressive marketing campaigns.

Claims ads…companies accused of preying on the vulnerable

Claims ads…companies accused of preying on the vulnerable

The companies will no longer be able to say they are "regulated by the Ministry of Justice" in TV ads following complaints that they used this as a "badge of honour" to reassure consumers.

MPs warned the change would not go far enough and demanded a further clampdown on the companies, which are accused of preying on vulnerable people by offering to submit claims for personal injuries and the mis-selling of personal protection insurance against job loss.

Helen Grant, a justice minister, admitted that some companies were involved in "aggressive marketing techniques" that caused a "nuisance" for the public.

This article was first published on campaignlive.co.uk

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