Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Karmarama wins B&Q's £40 million advertising
By Anne Cassidy, campaignlive.co.uk, Friday, 16 November 2012 11:01AM
B&Q has awarded its £40 million advertising account to Karmarama.
B&Q picks Karmarama
The agency won the business after a head-to-head pitch with WCRS.
Other competing agencies BETC London and Dare were knocked off the pitch at an earlier stage.
The previous incumbent on the account McCann London pulled out of the process following the departure of B&Q's marketing director, Katherine Paterson in September.
The pitch kicked off in July this year and was handled by an in-house consultant.
McCann had worked with B&Q for three years after winning the business following a pitch against WCRS, Miles Calcraft Briginshaw Duffy (MCBD), and Rapier.
Earlier this week, Kingfisher, B&Q’s parent company, handed MEC its consolidated £45 million media planning and buying business for its B&Q, TradePoint and Screwfix brands after a pitch.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Planning Director Direct Recruitment £80,000 - £90,000 plus bens , Central London
- ACCOUNT DIRECTOR - SOCIAL MEDIA - Integrated agency - London - £40-45k Judi Patton £40k-£45k, London
- Russian speaking PPC Manager Michael Page Digital £35000 - £40000 per annum, Middlesex
- Direct Marketing Executive Michael Page Digital £13 per hour, Cambridge
- Digital Marketing Executive Michael Page Digital £22000 - £30000 per annum, Bournemouth
Highest rated
Most viewed
Most commented
-
Social Brands: Part Five – Change is coming
For the past few decades, marketing has been dominated by a mass-media paradigm. During that time, we’ve defined the ‘best’ marketing as that which makes the most efficient use of broadcast media, and as a result, we’ve spent decades perfecting an approach that’s all about reducing the cost of interrupting people.Read more on Social Brands: Part Five – Change is coming…
