Karmarama wins B&Q's £40 million advertising
By Anne Cassidy, campaignlive.co.uk, Friday, 16 November 2012 11:01AM
B&Q has awarded its £40 million advertising account to Karmarama.
The agency won the business after a head-to-head pitch with WCRS.
Other competing agencies BETC London and Dare were knocked off the pitch at an earlier stage.
The previous incumbent on the account McCann London pulled out of the process following the departure of B&Q's marketing director, Katherine Paterson in September.
The pitch kicked off in July this year and was handled by an in-house consultant.
McCann had worked with B&Q for three years after winning the business following a pitch against WCRS, Miles Calcraft Briginshaw Duffy (MCBD), and Rapier.
Earlier this week, Kingfisher, B&Q’s parent company, handed MEC its consolidated £45 million media planning and buying business for its B&Q, TradePoint and Screwfix brands after a pitch.
This article was first published on campaignlive.co.uk
- Quant research director | Social research, behaviour change Elizabeth Norman International £65000 - £80000 per annum + Bonus, London
- HEAD OF MARKETING & PR - COMMUNICATIONS AGENCY Live Recruitment £80000 - £90000 per annum, London
- Account Manager - Creative Advertising Agency BMS £22000 - £26000 per annum + Excellent benefits, London
- Client Manager Purple Consultancy £25000 - £32000 per annum, London
- Traffic Manager- FTC createselect Up to £40k pro rata, London (Greater)
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media
- WPP's Martin Sorrell reconsiders strength of newspapers