RKCR/Y&R entices tech start-ups into collaborative project
By Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk, Tuesday, 20 November 2012 09:52AM
Rainey Kelly Campbell Roalfe/Y&R has invited three digital and tech start-ups to take up temporary residence in the agency in return for collaboration on projects across the agency's accounts.
The agency describes the project, dubbed Spark Plug, as a value-exchange initiative. It plans for the three start-ups to stay for a fixed term of around six months, before the opportunity gets opened up to other start-ups.
The three start-ups are Crane.tv, an online video magazine for contemporary culture whose commercial arm, Cult, specialises in branded entertainment and editorially driven marketing; Evrythng, a software company that allows products to become "smart" by connecting them to the internet, and wireWAX, a video tool that lets users and content-owners add motion-tracking hotspots or tags to people and objects to create their own interactive experiences.
Ben Kay, chief executive of RKCR/Y&R, said: "Spark Plug is an initiative to support exciting digital entrepreneurship, but it isn't just altruism – it will allow us to broaden our skills and knowledge, explore exciting and innovative technologies, and create new, brilliant and diverse solutions for our clients."
Last month, the agency reorganised its senior management team in a move that saw Alison Hoad, joint chief executive with Ben Kay, return to her previous role of vice-chairman.
Kay, who is now the sole chief executive, was appointed to his role alongside Hoad in September last year, following the departure of Richard Exon.
This article was first published on campaignlive.co.uk
- UX Consultant (Mid-weight) Source £45000 - £50000 per annum + great benefits, London
- Senior Account Director Purple Consultancy £65000 - £75000 per annum, London
- Global Digital Brand Content Lead - 6-Month Contract - Day-Rate Salt £200 - £275 per day + DOE, Middlesex
- Senior Account Manager Purple Consultancy £35000 - £44000 per annum, London
- Digital Marketing Assistant Blue Skies Marketing Recruitment £18000-£25000 doe, Nuneaton
- The man who made Grey matter
- 'You're thirsty. We've got sales targets', says Oasis in summer campaign launch
- Yorkshire Tea launches £5 million campaign
- Eric Cantona to swim Channel if Brits agree Kronenbourg 1664 is best beer
- Beacons installed on 500 London buses by Exterion Media
- Heineken selects Publicis Worldwide to be lead global creative agency