Honda launches Google Street View web experience

By Sarah Shearman, campaignlive.co.uk, Wednesday, 21 November 2012 11:42AM

Honda has launched a web for car enthusiasts that uses Google Street View to discover some of the UK's best driving terrains.

Honda: runs CR-V activity

Honda: runs CR-V activity

The ‘Do--More-New by Collective London launches today to promote Honda's new CR-V vehicle.

Users first select a terrain, such as snow, urban, forest or mountain, before being led to one of 12 UK locations such as the Cumbria’s Hardknott Pass or the Forest of Dean in Gloucestershire.

The service provides information about local weather conditions and places to stay. It plots users' driving experiences and explains how many fuel emissions drivers would save with the CR-V. All the information gathered can be downloaded by the user as a PDF.

The site has also been optimised for mobile and prompts users to book a test drive.

It forms part of Honda’s current European campaign, which focuses on the CR-V’s ability to open up new possibilities for the driver, created by Mcgarrybowen London.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Junior Creative Artworker createselect £20-25K pa, depending on experieince, London (Central), London (Greater)
  • Creative Artworker createselect £25-30K pa, depending on experience, London (Central), London (Greater)
  • Account Director Source £45000 - £55000 per annum, London (Central), London (Greater)
  • Account Manager Source £25000 - £30000 per annum, London (Central), London (Greater)
  • Senior Account Manager Source £35000 - £38000 per annum, London (Central), London (Greater)