Argos readies Shazam-enabled TV ad to boost mobile sales
By Sarah Shearman, campaignlive.co.uk, Friday, 23 November 2012 09:41AM
Argos is rolling out a Shazam-enabled ad during this weekend's ' X Factor' to drive up downloads of its mobile app ahead of Christmas.
Argos: 'I can shop from here' by CHI & Partners
Argos is using Shazam’s audio-recognition technology to direct viewers to the App Store, where they can click through to download its various mobile apps, while watching its TV ad.
The Shazam ad, bought by Mindshare, shows during ITV’s 'The X Factor' on Saturday 24 November.
Carl Nield, head of brand marketing at Argos, said: "Mobile is our fastest-growing channel, so we are constantly looking at new ways to interact with our customers through this and other digital platforms. Shazam for TV allows us to reach out to a potential."
UK-based Shazam started out as a music recognition app and, in recent years, has expanded into TV by adapting its technology to allow users to interact with shows and ads by "tagging" them and receiving additional information.
It has worked with a handful of brands in the UK and recently announced it was expanding the service in the US to index all TV shows, putting it in competition with Zeebox.
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This article was first published on campaignlive.co.uk
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
