John Lewis: making of 'The Journey'

By Sara Kimberley, campaignlive.co.uk, Monday, 26 November 2012 03:15PM

We take a look at behind the scenes footage of this year's John Lewis Christmas ad campaign, 'The Journey, which as already amassed more than two million views on YouTube.

John Lewis: the making of the Christmas ad 'The Journey'

The footage includes an interview with John Lewis' marketing director Craig Inglis who explains the creative message for the campaign this year was about going the extra mile. Adam & Eve/DDB's executive creative director, Ben Priest also says two inanamate objects like snowmen are bound to capture people's imagination.

The ad launched on 9th November.

This article was first published on campaignlive.co.uk