KFC hires circus school stars for Krushems push
By Matthew Chapman, campaignlive.co.uk, Tuesday, 04 December 2012 08:44AM
KFC is launching a £4m TV campaign for its Krushems range featuring acrobats from ZipZap circus school, choreographed by Austrian artist Will Dorner.
The 60-second spot for Mint Aero Krushems drink was created by Bartle Bogle Hegarty and was inspired by Dorener’s ‘Bodies in Urban Spaces’ project, which featured people squeezing into small spaces in towns and cities.
In the latest ad, ZipZap acrobats build "gravity-defying human structures" in urban locations, such as bus stops and shop windows.
Jennelle Tilling, vice president of marketing at KFC UK, said: "Krushems has become a £20m brand for us since it launched in 2010, and this campaign brings to life the fun and dynamic personality of the brand, as well as reflecting how it feels to experience the indulgent taste and intensity of the drink."
The ‘Feel the Krush’ campaign will run into 2013 and will run across new flavours throughout the year.
Additional flavours include Maltesers, Oreo, Strawberry Shortcake and Milkybar.Follow @mattchapmanuk
This article was first published on campaignlive.co.uk
- Marketing Manager Fidelity Worldwide Investment Dependent on Experience, Surrey
- Software Marketing Manager Brand Recruitment £44000 per annum + car/allowance, bonus and benefits, Maidenhead
- SEO Director Ultimate Asset £40000 - £50000 per annum + Amazing Benefits, London
- PPC Strategist Ultimate Asset £40000 - £50000 per annum + Amazing Benefits + Bonus, London
- Search Executive Dot-Gap £26k, London (Greater)
- Tetley launches ad with Tea Folk in middle of medieval battle
- HSBC uses emotive ad to relaunch bank account on Christmas Day
- Virgin Holidays encourages customers to 'flaunt it' in Christmas Day ad
- Top 10 most-viewed The Work
- 'Creative' RFI requests are getting out of control
- US holiday campaign round-up 2014