Now TV appoints Holler to social media account
By Sara Kimberley, campaignlive.co.uk, Wednesday, 16 January 2013 11:46AM
BSkyB's Now TV has appointed Holler to its social media account.
The Leo Burnett-owned agency won the account following a competitive pitch. The agency is not currently on the BSkyB roster.
Engine-owned Jam, which works on the BSkyB digital account, was the incumbent on the business.
Holler will begin working on the account immediately, with a campaign due to launch in the spring.
James Kirkham, co-founder of Holler, said: "We are looking forward to implementing a cutting-edge social strategy to make this new brand stand out."
Now TV, which offers instant access to Sky Movies without a contract, set-up costs or installation, won a trademark battle over its name in November 2012, when a High Court judge threw out a challenge from a Hong Kong-based telecoms company.
Sky’s launch of the non-contract Now TV service was one of the reasons why the Competition Commission decided not to place restrictions on the pay-TV film market, alongside the arrival of LoveFilm and Netflix.
Publicis Groupe bought Holler for an undisclosed sum in February 2011 and put it within the Leo Burnett Group. It has since picked up business such as the Peroni Nastro Azzurro UK digital account.
This article was first published on campaignlive.co.uk
- Account Manager - Design & Marketing Agency ADLIB £ Competitive, Hampshire
- Marketing Executive - Cloud Marketing & Lead Capture Software Recruitment Revolution Up to £25,000 (DOE) + Benefits, Portsmouth, Hampshire
- Marketing Data Analyst - CRM / eCRM ADLIB £Competitive, Bath
- Brand Strategy Consultant Rare Selection £30 - £40K + excellent benefits incl pension, London (Central), London (Greater)
- Account Executive, Top branding and design agency Gabriele Skelton £20000 - £23000 per annum, London
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- Black horse returns in new Lloyds Bank campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Aston Martin appoints WPP to global marketing account
- Geometry Dubai hands over Cannes Grand Prix amid controversy
- Ogilvy & Mather's radio work for Dove 'reduces Cannes jury to tears'