Sir Martin Sorrell blasts Cameron's referendum announcement
By Sara Kimberley, campaignlive.co.uk, Wednesday, 23 January 2013 05:40PM
WPP chief executive, Sir Martin Sorrell, has blasted Prime Minister David Cameron's decision to hold a referendum on Europe if the Conservative win the next general election.
In an interview with CNN International, Sorrell said from a WPP perspective the decision would only give people another reason to postpone investment decision, referring to advertising budgets WPP agencies readily rely on.
He said : "This is a political decision, not an economic decision. If I'm looking at it from the point of view of WPP, it’s not good news. It’s at best neutral, at worst negative. So it can't be positive. You just added another reason why people are going to postpone investment decisions. And that last thing we need is people postponing more."
In a EU speech given today, Cameron said he would commit to holding a referendum on the UK’s future in Europe if he wins the next election in 2015.
This article was first published on campaignlive.co.uk
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Account Manager - Integrated / Shopper - FMCG - Superb agency! Fill Recruitment Up to £32k plus great benefits, London (Greater)
- Associate Director - Communities Research Hasson Associates £40000 - £50000 per annum, London
- Content Director - Social / Digital - [Drinks] - Excellent agency - to £40k+ Fill Recruitment £40k+ as well as superb benefits, London (Greater)
- Mid-weight / Senior Brand Planner Rare Selection £50K + excellent benefits including pension, London (Central), London (Greater)
- BBC social media manager calls for brands to add value
- Dave Trott: Great advertising isn't just gimmicks
- Johnny Fearless closes after client departure
- WPP launches Xaxis Audio with Global
- Google aims to hold brands' hands with 'programmatic playbook'
- Manning Gottlieb OMD, MediaCom and PHD head shortlist for 2015 Thinkbox TV Planning Awards