Sir Martin Sorrell blasts Cameron's referendum announcement
By Sara Kimberley, campaignlive.co.uk, Wednesday, 23 January 2013 05:40PM
WPP chief executive, Sir Martin Sorrell, has blasted Prime Minister David Cameron's decision to hold a referendum on Europe if the Conservative win the next general election.
In an interview with CNN International, Sorrell said from a WPP perspective the decision would only give people another reason to postpone investment decision, referring to advertising budgets WPP agencies readily rely on.
He said : "This is a political decision, not an economic decision. If I'm looking at it from the point of view of WPP, it’s not good news. It’s at best neutral, at worst negative. So it can't be positive. You just added another reason why people are going to postpone investment decisions. And that last thing we need is people postponing more."
In a EU speech given today, Cameron said he would commit to holding a referendum on the UK’s future in Europe if he wins the next election in 2015.
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Digital Marketing Co-ordinator AF Selection Up to £25,000, Birmingham, West Midlands
- Digital Account Manager Source £150 - £180 per day, London
- Pimm's launches weather activated OOH campaign
- Managing director Paul Hayes to leave News UK after 15 years
- Tango returns to advertising after two years with off-brand TV ad
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Why D&AD's first Black Pencil for Radio in 32 years is significant
- Procter & Gamble YouTube video banned